Our target audience is for young adults between the ages of 16-18, as it focuses on the affects of online culture and how it can become obsessive. It is also relatable to 19-25 year olds. On the whole, the age group is not restricted to just this but can be viewed by anyone who is interested in the affects of online culture and in specific, Tumblr.
Psychographic Information
Most teenagers and young adults enjoy documentaries that include entertainment and educational values. Most young people watch documentaries on less-formal channels, such as BBC Three and MTV. Our target audience would like to see other young people within the documentary and would like humorous aspects to be included. This could be included by the content of the interview. The content on the screen must appeal to young people, so shots of popular websites, such as Tumblr will appear so the audience can relate to it. The attitudes of young adults are that they want a lot of information displayed quickly but in an interesting and up to date manner.
Our documentary could include screen captures of popular sites. The topics discussed must be controversial and interesting for our audience, issues over phandoms may be a popular subject to include. Young people are usually open minded so interviews crossing over different opinions may be usually to put into the documentary. A mixture of formal and informal interviews may help to keep the documentary flowing and sustained. The majority of young adults enjoy using the internet and use it very often in their everyday lives, so the topic of online culture and hysteria, if created effectively, would be perfect for our target audience.
Demographic Information
Our documentary wants to hit different areas of demographics, from people of different locations, to both genders, regardless of educational ability and/or class in society. Our documentary is not subjective to a certain type of person but is objective to young people, as regardless of race, sex and ability, the internet affects most young peoples lives. However, most young people in the UK are on low incomes, which could relate to why the internet is so popular, as it is an affordable hobby. The demographic trend is that soon, internet culture and online hysteria will be an avoidable part of everyday life. Online culture can emerge with various cultures across the UK, as the internet and social networking sites are so widely used.
No comments:
Post a Comment