Radio Advertisment - Internet Culture Online Hysteria - Tumblr Episode

By Jodie O'Neill - The Final Edit

Radio Advert Production

Audio recording software >>
Above is my draft edition of my radio advert. I believe that I have progressed a lot in terms of software and content. The music and special effects now included in my final version truly make the advert more realistic, where as this version seems amateur in comparison.





I learnt how to use Audacity by watching the following video on YouTube. It really helped me learn how to emerge different pieces together. Above I had included screenshots of the editing process.





I researched into the following radio adverts which helped me to make my own version. The topics are different but the structure is similar. This helped me to understand what I needed to include and how to create a successful radio advert. These particular sources are appealing as they are unique and immediately capture the audiences attention to gain viewers, which is the whole philosophy behind advertisement.




I have also researched into existing products, such as the Tesco Radio Advert. Although the subject matter is completely different, it did demonstrate how to make a radio advert unique, as the Tesco advert includes a male speaking very quickly and naming all the price cut goods. I have included some originality by including snippets of interviews and special effects to make my advert stand out in the competitive market.

Conventions of radio adverts also adhere to repeat themselves. For example, there is mostly one narrator who drives the advert and there is almost certainly music and special effects included. The brand is always named and what the particular source is offering you is explained in detail, yet within a short time frame, which is under one minute.

Radio adverts for documentaries tend to always include the time and channel of when the show is one and who the documentarian is, which I have made clear in my radio advert. Usually, the narrator of the radio advert is normally the documentarian themselves, unless the documentarian rarely plays no role at all.

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